Sobia Bashir is a UK-based South Asian food creator from Bradford who is known for her viral easy authentic Pakistani and South Asian home cooking, especially curries and family recipes. Sobia has built a loyal audience by making traditional Pakistani cooking simple, relatable, and culturally meaningful for modern audiences.

Sobia is the author of “Salan Roti - From My Heart To Your Table”. The self published cookbook inspired by her mother's reciepes reflects Sobia’s wider identity as a British Pakistani food creator focused on authentic home cooking. Through recipes inspired by family traditions Sobia has built a strong community of over 430K online across Instagram, Tik Tok and Youtube.

Beyond food content, Sobia has also worked as a community ambassador with Lawrence Batley Theatre, helping connect communities with arts and culture projects.

Contact: parami@radientmanagement.com