Nelly is the creator behind Rooted by Nelly, a lifestyle platform centred around gardening, seasonal cooking, organic, homemade food and family living. A working mum and organic gardener, Nelly shares practical, approachable content that encourages her audience to grow their own food, cook from scratch and embrace a slower, more sustainable approach to everyday life.

Her content brings together the garden and kitchen, from beginner friendly growing guides and seasonal harvests to homemade staples, baking, meal preparation and recipes inspired by her Persian heritage and wider food traditions. Her storytelling focuses on making traditional skills feel achievable and relevant to modern family life, with an emphasis on reducing waste, using seasonal ingredients and creating nourishing food at home.

Nelly has developed a distinctive lifestyle voice that combines gardening expertise, food, family and slow living, making her a natural fit for brands across food, home, garden, kitchen, sustainability and family-focused categories.

Contact: parami@radientmanagement.com